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Can Design Save Silicon Valley?

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Silicon Valley tech titans and start-ups are slowly circling the strategic value of design. But what about Venture Capitalists? A designer turned serial entrepreneur shares her experiences pitching to VCs and why former RISD President, John Maeda’s new role at a prominent Venture Capital firm could turn over a new leaf.

Via Harvard Business Review

TagsCatwatchDesign ManagementInnovationStrategic Design

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About the author

Maren Maier

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Maren Maier, graduate of the Design Management Program at Pratt Institute, is Founder and Editor of Creative States, a media platform that explores bold new creativity in the public realm. It highlights creative champions that challenge the political status quo, encourage new forms of civic engagement, and inspire citizen ingenuity in the making of a new America. Until a recent move to Germany, she oversaw the green business certification program at Green America. www.creative-states.org @Creative_States

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