By Holly Burns
Issue 4 Summer 2010
Anke Stohlmann, graduate of the Pratt Design Management program, is one busy and accomplished strategic designer. For some, running their own design firm would be all that they could manage.
But in addition to running Anke Stohlmann Design ankestohlmanndesign.com, this German-born designer is also a member of the board of AIGA/NY where she is currently working on a Design Thinking series with fellow board member, Helen Steed. The goal for the series is to use case studies to communicate that Design Thinking, specifically sustainability, is a journey that includes both successes and pitfalls. The series kicked off on March 12th with a presentation by Johnson and Johnson and will be followed by smaller events at the J&J lab.
At her own design firm, Anke uses strategic design to help clients find their footing and clearly articulate their values and identity so that they are better equipped to connect with their target audience. Anke’s team designed the book ‘Awearness’ with Kenneth Cole’s creative team, Melcher Media and illustrator Andy Pressman. The book includes an introduction by Kenneth Cole and features stories from social activists who spend much of their time advocating for social causes including wellbeing.
In 2007, in collaboration with Jacqueline Thaw, Anke’s firm designed Global Writes, a non-profit educational organization that globally connects artists with K-12 classrooms by using video technology, poetry and performance. Keeping the core concepts of this project in mind, Anke’s firm created an identity that visualized the ideas of communication, expression and community. Clearly, Anke is a person who uses her passion for typography and design strategy to make the world a better place by designing wellbeing.
View the spread in our digital publication.