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ISSUE 6 | DESIGNING DESIRE

CATALYZING the Conversation | Designers are part of the DNA of desire. They can deliver solutions that satisfy and sustain as they stimulate and surprise. This issue examines the role of strategic design in structuring the development of desire into a series of exchange patterns that become “lifestyle” and form the basis of a global “economy of desire.” We look at the design of ideas about what we want, who we are and how we want to live.

Catalyst ReviewDesign ManagementISSUE 6 | DESIGNING DESIREPublication Content

CATALYZING the Conversation: The DNA of Desire and Design

CATALYZING the Conversation: The DNA of Desire and Design By Dr. Mary McBride Issue 6 Winter 2010 Our conclusion is that desire is hard-wired... Read more →
desire and contemporary psychology, contemporary psychology theories, theories desire, driving human desire, what drives human desire,
ARCHIVESISSUE 6 | DESIGNING DESIRE

CATALYST Perspective: The Three Ps of Desire – Progeny, Power and Purpose

CATALYST Perspective: The Three Ps of Desire Progeny, Power and Purpose By Adam Zoltowski Issue 6 Winter 2010 Desire, in contemporary... Read more →
CONVERSATIONSDesign ManagementISSUE 6 | DESIGNING DESIRE

Defining Desire in the 21st Century

Defining Desire in the 21st Century By Adam Zoltowski Issue 6 Winter 2010 Desire means different things to different people. Taken at face... Read more →
ARCHIVESCONVERSATIONSDesign ManagementISSUE 6 | DESIGNING DESIRE

Designing the Desire To Be Number #1

Designing the Desire To Be Number #1 By Kevin Rorick Issue 6 Winter 2010 Using Google, a quick search of “Top 100 …” yields roughly... Read more →
ARCHIVESCONVERSATIONSDesign ManagementISSUE 6 | DESIGNING DESIRE

The Economies of Desire

The Economies of Desire By Andrej Kupetz Issue 6 Winter 2010 Executive Summary The past 20 years has seen a dramatic shift in the global... Read more →
brand value, brand equity social media, social media strategy, brand awareness, social media and marketing, digital communication brand, social media business,
ARCHIVESCONVERSATIONSDesign ManagementISSUE 6 | DESIGNING DESIRE

Digital Design: The Designer is the Listener

Digital Design: The Designer is the Listener By Ira Kaufman Issue 6 Winter 2010 Executive Summary The relationship between customers... Read more →
Applied CasesCASESDesign ManagementEconomyISSUE 6 | DESIGNING DESIREResponsible Production and Consumption

Establishing a Creative Economy

Establishing a Creative Economy By Steve Masterson Issue 6 Winter 2010 Executive Summary Steve Masterson, COO of Kiska, discusses the... Read more →
ARCHIVESInfographicsISSUE 6 | DESIGNING DESIRETOOLS

Infographic: Where American’s Spend Their Money

Infographic: Where American’s Spend Their Money By Adam Zoltowski Issue 6 Winter 2010 A good measure of desire is to simply examine where we... Read more →
ARCHIVESISSUE 6 | DESIGNING DESIREReading ListTOOLS

Frozen Desire: The Meaning of Money

Frozen Desire: The Meaning of Money By James Buchan Reviewed by Danté A.... Read more →
ARCHIVESISSUE 6 | DESIGNING DESIREReading ListTOOLS

Drive by Daniel Pink

Drive By Daniel Pink Reviewed by Giselle Carr Issue 6 Winter 2010 What shapes human desire to perform any action? What is it that truly... Read more →
ARCHIVESISSUE 6 | DESIGNING DESIREReading ListTOOLS

The Fearful Rise of Markets by John Authers

The Fearful Rise of Markets By John Authers Reviewed by Adam Zoltowski Issue 6 Winter 2010 Americans spend more on housing each year than... Read more →
ISSUE 6 | DESIGNING DESIRE

André Correa d’Almeida

André Correa d’Almeida Featured Catalyst By Kevin Rorick Issue 6 Winter 2010 André Correa d’Almeida is a believer in the power of... Read more →
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