Tagged: Branding

Innovation and the Audience Jerome Foundation President, Ben Cameron visits Pratt to... Read more →

Making Ideas Happen Overcoming the Obstacles Between Vision and Reality Book by Scott... Read more →

On September 14, 2011 desigNYC, a nonprofit organization committed to improving life in... Read more →

When the largest coffeehouse company in the world, with presence in more than 50 countries announces its logo redesign, the event cannot pass unnoticed.

The relationship between customers and design has changed. In this article about the changing landscape of design and its rela- tionship to customers Ira Kauffman discusses methods for design and designers to listen to their end-users’ desires in order to help build better brands, better design solutions and more sustainable practices through social media.

More and more, going for a doctor's visit resembles going to a chain department store. The doctor is very busy and has very little time for you, but they will do their best to be nice. You tell him or her what is ailing you, and they come back with a beautifully packaged box of samples, of medicines that is.

by Haris Silic History shows us the power of human desire and willingness of profit... Read more →

All and Each: The Design of Brooklyn Bowl By Dante Clemons and Adam Zoltowski Issue 5... Read more →

by Howard Allen On my way to a meeting a guy working for Green Peace stopped me in... Read more →

How one airline tapped into an underutilized employee pool.... Read more →

How Brand Consciousness Can Change Consumer Behavior Lessons from the Disaster in the... Read more →

The strategy behind the design of the world’s “contemporary lifestyle” hotel by... Read more →