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Tagged: catalyst strategic design review issue 6

Catalyst ReviewDesign ManagementISSUE 6 | DESIGNING DESIREPublication Content

CATALYZING the Conversation: The DNA of Desire and Design

Our conclusion is that desire is hard-wired into the human psyche and into the design process. Both require stimulation and excitement and a sense of reaching for what is potentially possible. Neither is satisfied for very long. Today, both design and desire are pushing up against the edge of a future for nine billion on an overheated planet that aches for more.

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17. Partnerships for the Goals

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