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CATALYZING the Conversation: Designing Policy for People

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CATALYZING the Conversation: Designing Policy for People

By Dr. Mary McBride
Issue 14 Spring | Summer 2015

Mary-McBride-Portraits-©-Claudia-Castro-101-199x300IS14-Designing_PolicyThis issue of Catalyst examines how policies impact people.

It demonstrates that the art of leadership and the design of experience require engagement and collaboration. The Pratt Institute graduate programs in Arts and Cultural Management and Design Management are unique in their focus on developing leaders able to design thriving cultures and cultivate creative economies. It is our mission in both programs to prepare strategic leaders who can effectively, strategically and generatively run creative enterprise in every sector and across our shared world.

This issue provides compelling examples of how our world is changing. Policymaking is now informed by a deepening understanding that guidelines for living must be co-developed with those whose lives will be guided by them. Policy needs to be strategic, creative and generative. It needs to shape guidelines for today that will help create futures, generate new possibilities and meet emerging needs.

Globally, citizens deserve and increasingly demand policies designed to minimize the red tape and enable access. Ribbon cutting projects that do not provide tangible benefits for the people who pay for them require re-thinking and re-design.

Design is not about “making it pretty.” Design is about intentional service through the artful shaping of cultural forms, objects, structures and experiences. Thriving cultures require leaders who can help design and sustain them.

Design is about intention. We are entering a moment in history when the intentions evidenced in our policy guidelines will shape our shared future. In this issue we searched the world for those who demonstrate that the news from around the world is good. We looked for boundary spanners–people who could move across borders to shape a shared future. Maren Maier is one such boundary spanner.

Maren initiated, curated and evolved this issue with the active involvement of our current program participants and alumni. She is one of our many graduates evidencing creative leadership and making her difference. Read more about her work here.

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TagsCATALYSTCollaborationCreative EconomiesEconomic SustainabilityEducationInnovationInspiring CreativityPolicy/PoliticsSocial SustainabilityStrategic DesignTriple Bottom Line (TBL)Wellbeing

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About the author

Dr. Mary McBride

Chair of Pratt Arts & Cultural Management and Pratt Design Management. Partner, Strategies for Planned Change, an international consulting group specializing in strategic leadership of creative industries; visiting professor international universities including Esade, Spain; Koc University, Turkey; ISG, France; European University, Russia; former director, Management Decision Lab, Stern School of Business, New York University. Mary McBride has spent her career researching, redesigning and refining the meaning of design and its potential to encourage positive change within organizations and the world at large. The stakes in the 21st century are high, corporations are most able to marshal the resources needed to implement global solutions and the in-house design team of the future must play a role in how those solutions are undertaken. Mary's model called The Triple Bottom Line by Design succinctly yet powerfully defines the opportunity for design and designers to innovate to improve their companies¹ profitability while creating sustainable environmentally sound products and services that truly benefit our society.

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