Elad Persov

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Elad Persov

By Adam Zoltowski
Issue 5 Fall 2010

Elad Persov is helping spread the value of design management across the globe.

Persov, who has a background in ceramics design, graduated from the Pratt Design Management Program and returned to his native Israel to develop a Design Management program at the Bezalel Academy of Art and Design in 2005. He currently teaches a Design and Brand Management studio, where students are asked to use their design skills together with social marketing strategies in order to reduce the use of plastic bags in supermarkets.

In addition to the management of the D.M. program at Bezalel Academy, Persov is also pursuing his PhD at the Porter School of Environmental Studies at Tel Aviv University. His research examines the link between product design and business. He is researching the outcomes of the D.M. process in the Israeli product development practice. His ultimate goal is to enhance the processes that will enable Design Managers to improve the competitiveness of products in the environmentally conscious overseas markets.

Persov was born and raised in Israel. Prior to enrolling at Pratt, he was a ceramic designer in New York City, where he worked for several different studios. In addition to his commitment to his studies and work as a professor, he is also dedicated to improving his community. In his free time he runs a community garden that sustains itself through the use self-made compost.

Elad Persov is an individual who is dedicated to the practice of design management, as evidenced through his academic, professional and personal passions.

Persov believes that Design Managers are positioned at a crucial point in the development process of new products, and can provide an  enormous contribution on the environmental aspects of the products. It is this belief that keeps him so active in many different disciplines, all aspiring towards a more powerful impact on behalf of design.