“What Drives Your Thrive?” Designing a Social Media Campaign
The Management Communications course outcome delivers a compelling social media campaign for the theme of Designing Thriving.
Whether in an entrepreneurial, organizational, governmental, communal or other type of setting, communication is a vital leadership tool. Strategic storytelling helps to develop compelling, coherent and relevant narratives that have deep resonance and meaning for intended audiences and to attract followership, funds and fans across platforms.
Participants in the Management Communications course at DM this year were challenged to develop and disseminate a powerful social media campaign that introduces the concept of Thriving to our Pratt Catalyst online audience. Small teams answered the question ‘What does it mean to thrive?’ and built a public narrative to help shape conversation, culture, communities and cities around thriving. The campaign was then used as the framework to identify strategic opportunity spaces in specific industries for designing thriving.
Keep an eye out for this catchy campaign on our Facebook page as we announce the release of this publication and continue our collective conversation online about what it means to design – and lead – thriving.
Facebook: Catalyst – Leading Creative Enterprise
While “What Drive Your Thrive” became the one social media campaign selected for promoting the theme “Designing Thriving,” enjoy a view of the other campaigns that were a close second.
