• Cultural Enterprise & the Arts
  • Creative Enterprise & Design
  • Cultural Enterprise & the Arts
  • Creative Enterprise & Design
CATALYST | Creative Enterprise Leadership logo
  • JOIN US
    • About Our Network
    • Pratt ACM | DM Programs
    • Community News
    • Stay Connected
  • CATALYST REVIEW
  • CASES
    • Making the Case
    • Case Studies
  • CONVERSATIONS
    • Conversations of Consequence
  • CATALYST JOURNEYS
  • COLLABORATIONS
    • Capstone Projects
  • JOIN US
    • About Our Network
    • Pratt ACM | DM Programs
    • Community News
    • Stay Connected
  • CATALYST REVIEW
  • CASES
    • Making the Case
    • Case Studies
  • CONVERSATIONS
    • Conversations of Consequence
  • CATALYST JOURNEYS
  • COLLABORATIONS
    • Capstone Projects

Grow where you stand: biodegradable sneakers sprout trees

Tweet

When purchasing fashion products it appears that many customers look at style and comfort. What about ethical implications? In the attempt to be “green” in all things fashion, choosing sustainable products often means having to make concessions on appearance, functionality, price or convenience. However, this is no longer the case. OAT, a Dutch footwear brand, believes that both style and global consciousness are not mutually exclusive.

OAT has developed the world’s first line of sneakers that upon being disposed of will eventually biodegrade and sprout trees. This cradle to cradle line known as “Virgin Collection” is manufactured from materials, some of which have been developed by OAT itself, that are easily broken down naturally. Seeds have been placed in the lining of these sneakers in the hopes that a tree will sprout wherever the sneakers eventually reside. It is actually suggested that purchasers bury their sneakers once they are finished with them.

2

These sneakers have become such a revolution in sustainable fashion that OAT won second prize in the Green Fashion competition during this year’s Amsterdam International Fashion Week.

According to the company’s website, OAT’s vision is that “the future of fashion lies in a reconciliation between nature and industry. “  This is where industry is heading. Companies have to understand that what they do, what they say, what they make, use or throw out has an impact. OAT is here to prove to all companies that life centered design can intertwine style and substance.

TagsDesign ProcessEnvironmental SustainabilityFashionFeatured

Tweet
Previous Story

The Week in Strategic Design

Next Story

Knewton & The Education Revolution

About the author

Alexandra Bocon

Related Posts

  • The Influence of Adidas on Culture and Climate Policy

    By CATALYST
    The Influence of adidas on Culture and...
  • Designing Social Movements for Impact

    By CATALYST
    Designing Social Movements for Impact Using...
  • “Art Without Waste” inspires us to re-think our relationship to consumerism

    By Maren Maier
    “Art Without Waste” inspires us to...
  • RAPIDO Homes: Public officials, designers, and developers transform affordable housing in Texas

    By Maren Maier
      In the aftermath of...

CATALYST SHOP

SIGN UP FOR OUR NEWSLETTER

PRATT INTERNATIONAL GRADUATE PROGRAMS IN CREATIVE ENTERPRISE LEADERSHIP

THE GLOBAL GOALS

1. No Poverty
2. Zero Hunger
3. Good Health & Wellbeing
4. Quality Education
5. Gender Equality
6. Clean Water & Sanitation
7. Affordable & Clean Energy
8. Decent Work & Economic Growth
9. Industry, Innovation & Infrastructure
10. Reduced Inequalities
11. Sustainable Cities & Communities
12. Responsible Consumption & Production
13. Climate Action
14. Life Below Water
15. Life on Land
16. Peace, Justice & Strong Institutions
17. Partnerships for the Goals

logo
  • Cultural Enterprise & the Arts
  • Creative Enterprise & Design
Copyright 2021 | Catalyst | Creative Enterprise Leadership