This amazing infographic from COLOURlovers shows us what colors dominate the webs top 100 brands. Blue comes out on top, with Red coming in second. Facebook and other similar sites use blue, CNN and other news outlets use red while the top two web brands (Google and Microsoft) use multi-colored logos. Most brands within the same industry use similar color schemes, and only two (Wikipedia and Apple) opted for a monochromatic palette. Is it a coincidence that red and blue (the colors of our flag) dominate the web logo spectrum? Are red and blue truly that influential to consumers or have they just dominated the landscape for so long that people continue to use them? There has been a lot of research done on colors impact on consumer behavior in a physical environment. A classic example is McDonalds, whose color scheme makes you both hungry, and, when you are finished with your meal, uneasy, prompting you to leave. It turns out the same principles hold true online. Red makes you hungry, energetic, and is commonly found in calls to action. Blue is a color representing trust-worthiness, security, and openness. In other words blue makes people feel at home and red is a color used to invoke action. Take a look at the infographic below and think about how each brand makes you feel? Does the color support or contradict this? Click on the image to see the full version.
