Design InnovationStrategic Design An Innovative Cup Design that Eliminates the Need for Plastic Lids Say goodbye to the plastic lid. Images from http://thecompleat.com/ This upgrade to... Read more →
Publication Content Strategic Design in action: Starbucks announces rebranding initiative When the largest coffeehouse company in the world, with presence in more than 50 countries announces its logo redesign, the event cannot pass unnoticed.
Publication Content Standardization at Starbucks The coffee chain strives to standardize its operations.