Arts and Culture Strategist
Issue 14 Spring | Summer 2015
Azroz Mohd is an Arts and Culture Strategist and a full time lecturer in the Film, Theatre and Animation (FiTA) program of the Creative Industry Management Department at Malaysia’s largest university, the Universiti Teknologi MARA. Azroz is also founder and director of the production company Adtive Creative & Development, which focuses on event planning. With the motto “make the impossible possible,” Azroz derives passion and fulfillment from his ability to transform client visions into an experience beyond what they imagined.
Azroz works with both domestic and international clients including the World Islamic Economic Forums, Marketplace of Creative Arts in Bandung, Indonesia, Putrajaya Night Marathon, BSN first online concert and many more. He also worked with David Monn, one of the leading event planners in New York, and assisted in major events such as MET GALA, Armory Gala and other private not-forprofit events.
Azroz holds a B.A. degree from (Hons) Creative Artistic Technology (Creative Industry Management), UiTM, and a Diploma in Performing Arts (Acting), UiTM. After working in the field, Azroz looked to expand his leadership and strategy skill sets in New York City, where he attended the graduate Arts and Cultural Management Program at Pratt Institute (fully sponsored by the Ministry of Higher Education of Malaysia). During the program, Azroz learned how to incorporate the program’s core values, the three C’s (culture, community, and commerce) into the foundation of his business.
Azroz believes policymakers in Malaysia can help foster creative industries as a vehicle for sustainable growth. He is working to build coalitions between leaders in government sectors, NGO’s, educational institutions (including his own faculty), and thriving design, arts and culture communities. The collective goal is to demonstrate how the arts and design can improve lives, build local pride in Malaysian identity, and foster a kind of work where a healthy “culture” can be born.