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Behavior Science Research Every Designer Should Know About

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Fast Company presents the “Behavior Change Strategy Cards” by Artefact, an award winning product design firm. Their team adapted research from The Brains, Behavior, and Design Group into a deck of 23 cards to inspire the design process. Each card illustrates an insight from the fields of behavioral economics and cognitive psychology to help businesses create more persuasive, game-changing products and services. 

The full deck of cards can be accessed here.

via FastCompany

 

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About the author

Maren Maier

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Maren Maier, graduate of the Design Management Program at Pratt Institute, is Founder and Editor of Creative States, a media platform that explores bold new creativity in the public realm. It highlights creative champions that challenge the political status quo, encourage new forms of civic engagement, and inspire citizen ingenuity in the making of a new America. Until a recent move to Germany, she oversaw the green business certification program at Green America. www.creative-states.org @Creative_States

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