Rachel Starobinsky
Rachel Starobinsky is the Design Strategy Co-Leader at TPG Architecture in New York City. As a Design Strategist, she focuses on research, analytics, strategy, and logistics for architectural projects worldwide. To her, it’s the perfect way to meld right and left brain in her everyday work.
As a multi-disciplinary Design Strategist, she applies her creative and analytical problem-solving skills to a variety of industries. As a global thinker with a background in design and business, she provides an innovative approach to a project’s goals, and develops strategic design and communication solutions that align with client vision. Her experience in both the design and business worlds, as well as her in-depth knowledge of industry and technology trends, support her innovative approach to connecting dots that often lead to unexpected opportunities and insights. “In DM speak, I primarily carry out projects through the Define and Discover phases, and develop the creative briefs for designers – Occasionally, I design too. That’s always fun.”
Rachel’s expertise in both interior and communication design makes her a critical member of the TPG Architecture team. With her keen ability to successfully understand, weave and articulate business goals, she is able to translate information through a variety of different media to any audience.
Rachel leverages her skill set and experience as the Managing Director for Architecture for Humanity’s New York Chapter. She holds a BFA in Interior Design from the NY School of Interior Design, and graduated from the Pratt Design Management program in 2011. She attributes her recent successes to the investment she made by going into the program – “The education that I received as well as the insights that I’ve gained into myself have been essential in working towards successful projects within the design realm. You don’t know what you’re capable of until you’re pushed to realize it.”