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Howard Allen Links Design Management Theory and Brand Strategy

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Howard Allen Links Design Management Theory and Brand Strategy

Issue 11 Winter 2012

Howard Allen has had the pleasure of working with a broad range of organizations throughout his career as a Graphic Designer and Art Director. After receiving his BFA in Graphic Design from the University of Illinois, Chicago in 1995 he began his career as a production artist at the Rockford Register Star. Since moving to New York in 1997, he has worked with brands such as Columbia House, AOL MovieFone and Smirnoff Vodka.

After graduating from Pratt’s Design Management program in 2005, Howard joined Pricewaterhouse Coopers as a Design Manager. Since then his focus has become the relationship between business and brand strategy. He views design as part of a broader brand experience. His perspective is that good design is as much about sound business decisions as it is about style and he applies this viewpoint at both the corporate and community organization level.

Currently, Howard is a Creative Manager at CBRE, a global commercial real estate leader. Howard is also working on the development of a jazz and classical music series that will take place in the parlors of private homes and small art galleries in Bed-Stuy, volunteers his branding and design services at the Bed-Stuy Campaign Against Hunger and is a visiting professor of Design Management in Pratt’s MS Communications Design program.

Howard is also the midst of forming a new company that he is unable to share any details on at the moment, but guarantees that it will change our perspective on something common to us all.

TagsBrand ManagementBrand StrategyBusiness StrategyDesign ManagementPratt Institute

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CATALYST | Leading Creative Enterprise is a platform for communication, applied research and exchange of the international graduate programs in creative enterprise leadership in Arts and Cultural Management (ACM) and Design Management (DM) at Pratt Institute, School of Art. In each issue, Catalyst focuses on creative enterprise. Each year we select a theme. Then, we search out the leaders, visionaries and entrepreneurs who embody that theme in practice. They are each leading as if life matters—creating economic value as they enrich our cultures, our lives, and our shared world.

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