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Human by Design: Augmented Humanity

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Participate with us in our next topic of exploration and research

Human by Design: Augmented Humanity

Our next Catalyst theme Human by Design: Augmented Humanity investigates the human use of human beings and how technology can be designed to serve and sustain life. We consider how our tools can be used to augment interconnection and cultural exchange that can enable us to be more deeply and fully human-by design.

We would like your thoughts on who, what, where and how this fascinating theme is taking hold globally and leading as if life matters.

Email our staff lkirsche@pratt.edu

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About the author

Dr. Mary McBride

Chair of Pratt Arts & Cultural Management and Pratt Design Management. Partner, Strategies for Planned Change, an international consulting group specializing in strategic leadership of creative industries; visiting professor international universities including Esade, Spain; Koc University, Turkey; ISG, France; European University, Russia; former director, Management Decision Lab, Stern School of Business, New York University. Mary McBride has spent her career researching, redesigning and refining the meaning of design and its potential to encourage positive change within organizations and the world at large. The stakes in the 21st century are high, corporations are most able to marshal the resources needed to implement global solutions and the in-house design team of the future must play a role in how those solutions are undertaken. Mary's model called The Triple Bottom Line by Design succinctly yet powerfully defines the opportunity for design and designers to innovate to improve their companies¹ profitability while creating sustainable environmentally sound products and services that truly benefit our society.

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