ARCHIVESCONVERSATIONSDesign ManagementISSUE 6 | DESIGNING DESIRE
The Economies of Desire
The past 20 years has seen a dramatic shift in the global economy and the way in which consumers view themselves and the way in which business views the consumer. Companies and designers have reacted to this new hybrid consumer who is accustomed to customization. Andrej Kupetz explores the origins of this “de-segmentation” of the global market place as well as the designer’s individual role and new responsibilities in the 2.0 econom y.
