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Tagged: digital communication brand

brand value, brand equity social media, social media strategy, brand awareness, social media and marketing, digital communication brand, social media business,
ARCHIVESCONVERSATIONSDesign ManagementISSUE 6 | DESIGNING DESIRE

Digital Design: The Designer is the Listener

The relationship between customers and design has changed. In this article about the changing landscape of design and its rela- tionship to customers Ira Kauffman discusses methods for design and designers to listen to their end-users’ desires in order to help build better brands, better design solutions and more sustainable practices through social media.

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