Applied CasesCASESDesign ManagementEconomyISSUE 6 | DESIGNING DESIREResponsible Production and Consumption
Establishing a Creative Economy
Steve Masterson, COO of Kiska, discusses the need to balance the desires of designers with the desires of consumers and our environment. Masterson offers a brief history of product design and speaks to its ability to create desire in consumers. He emphasizes the need for organizations to marry their business and design strategies in an effective, sustainable, and eco-conscious manner.