With their product just launching yesterday, the founders of Uniiverse set themselves apart right from the get-go as they began their pitch with a simple message, “Uniiverse is not a social network.” This web-based platform whose tagline reads, “Platform for collaborative living” was actually designed to add value to our offline lives. Their goal is to provide everyone the opportunity to share any kind of real-life activity or service, tapping into the idea that a “sharing economy” will lead us to a better more utopian existence — and we hope they are right.
Uniiverse is an excellent example of how the “social revolution” is experiencing its very own revolution as new products and services designed to facilitate social interaction via the web are taking on a whole new form. Not only does this platform allow, encourage and create the vehicle that helps its users to engage with each other offline, they’ve also incorporated an added level of trust. Uniiverse asks users to rate and review each other’s shared experiences. They hope this will create a genuine network of users based on genuine experiences.
Will this refreshing approach to social networking actually make us a happier more balanced society? Only time will tell, but as we continue to observe the benefits of shared economies on a larger scale we’re happy to see that people are starting to think in this direction.